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Meet the Mumbai Based Two young guns who are digitally awakening the brands | Django Digital
Several digital agencies have sprung up in India over the past few years. With internet businesses mushrooming simultaneously, digital agencies and social media consultancies are having a field day.
The year 2020 has experienced an immense boost in the digitization of businesses. The digital revolution continues to be at its prime and is growing everyday.
In these challenging times, we can find many businesses, whether big or small, adapting to digital marketing and it’s operations.
Indians are currently basking in the success of the ‘Digital India‘ initiative promoted by the government to leverage the internet across different parts of the country.
At the advent, the initiative has accelerated the homogenization of various businesses, industries, and communities to foster a digital ecosystem. Access to helpful digital tools and services in abundance has backed the rise of digital entrepreneurship.
Two such young guns in the block have catalogued exponential growth in the last one year are Aashay Shah, Founder of Django Digital, and the Co-Founder – Shivang Shah based out of Mumbai.
“We are celebrating our one year mark of our partnership with Schbang, as they have officially announced the launch of The Schbang Network.”
Who are we?
Founded on 1st August 2019, today, we are a team of 20+ young and adept professionals. We are here to digitally awaken the brands and strive to deliver promising work with a super cool work environment. Average age of employees is 25.
It’s just a deadly combo of young & experienced professionals.
We are a design-first company. We work with owner-led brands like Open Secret, Society Tea, toothsi, skinnsi, Sunburn, India Grooming Club, White Owl, and many more. What’s one thing in common here? The owners love their brand! They are extremely involved in the decision making and with the various other aspects of marketing. These partnerships help with a lot of knowledge sharing and learning for our brands from the brand owners directly. We have also worked on a project basis with Aditya Birla Health Insurance, BookMyShow, etc. These varied and extensive experiences and learnings have given us unparalleled insight into all major target audiences which in turn help us to empathize with anyone for any given brands.
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We’ve got wings – Django Digital Influencer Network
The last few years have seen the rise of influencer marketing. The concept, which re-invents the idea of celebrity endorsement, taps online-social media influencers for modern, content-driven marketing campaigns. Companies across the world have woken up to the power of influencer marketing. So, we have built another wing called Django Influencers.
We manage the entire gamut of influencers from the top of the pyramid, right from the celebrities like Virat Kholi, Vidya Balan to grassroot level individuals.
“Influencers are not just about the big follower’s base. It’s all about the influence they have and how their audience/fans get influenced by their message.“
We help brands identify the perfect creators for their product/service and provide authentic and cost-effective services for modern advertising strategies.
“IT NOT ABOUT THE FOLLOWING ANY INDIVIDUAL CAN IMPACT A HANDFUL OF AN AUDIENCE POSITIVELY IF THE THE RELEVANCE TO BRAND/CATEGORY IS HIGH”
What’s in the name?
Django in Romany means ”I awake.” Romany is the language of the Gypsies. And the fun fact is that Django is derived from Hindi. So the way we thought about it was simple. The D stands for Digital and We digitally awaken our brands through social, e-commerce, and influencer networks.
Adding our own twist to the phrase, we’re here to digitally awaken our brands.
We love what we do:
The majority of us at Django Digital have been in the industry for several years, and are still here as we’re passionate about what the creative and digital world has to offer.
With a history of long-standing relations with prestigious brands from industries nationwide, We strive to create a place that delivers the quality and output that all brands deserve; a place that delivers performance while building a fun environment.
How we are evolving as a team during this COVID-19 pandemic:
We keep on evolving and adapting to the environment through regular activities that fit in with this new normal norm and with our open work culture.
To keep our clients abreast of new developments, we educate them to master their brands and scale their business digitally by creating an impact through social, e-commerce and influencer networks.
What is the need of the hour for brands?
Everything is shifting to digital. Events and music concerts are going digital. They are trying to adapt to live shows and virtual concerts, focusing on the digital landscape by the day.
Education is the most critical to brands, to consumers, to digital marketers. Educating the brand, making them trust, making them believe that you can do it, is the way to move forward during this time.
“Driving education and clarity for brands. So that the retentionship for new customers and brands on digital is higher is what the focus has been” – Shivang Shah
Many new brands and legacy brands which used to follow traditional methods of marketing are coming on to digital. The only driving factor that keeps them holding is having their trust in digital marketing. When you educate them and when they learn more. And when things get clarified for them in a much easy to understand format.
Our Clients:
Let’s take a moment to thank our dear clients:
It’s our pleasure to have partnered with prestigious and legacy brands across different industries, including Society Tea, White Owl, Society Tea, Aditya Birla Capital to name a few.
Right now we have also expanded into international markets. We have got clients from the USA, Belgium and also a South African brand that is launching in India soon.
Lastly, are you hiring?
We’re always on the lookout for enthusiastic, young individuals to join our team. One thing to note is our scanning for talent for the core team currently is happening at the highest level. The easiest way to please them is if you go in with the ‘I will make it happen’ attitude. Reach out to team@djangodigital.com if you think you have got it in you.
We at MumbaiPunePortal.com will be keenly following the progress of Django Digital and we wish them the best.
For more information, visit www.djangodigital.com
Instagram: digitaljango
Instagram: Django Digital Influencer Team– All influencer content here is executed by our super teams of @digitaljango
Reach out to shubh@djangodigital.com for more details.
LinkedIn: Django Digital
Facebook: digitaljango
